Sugar South.
Stop the Sting. Discover Your Best Wax with Natural Sugaring in St. Petersburg
What if we told you didn’t have to walk out of a waxing appointment red, irritated, or clenching your teeth from the sting… Traditional wax sticks to your skin, pulls in every direction, and leaves you feeling anything but pampered.
At Sugar South, we believe hair removal shouldn’t hurt and it definitely shouldn’t stress you out. That’s why we’ve created a calming, natural alternative designed with your comfort in mind.
From the warm (never hot) sugar paste to the slow, soothing pace of your appointment, everything is crafted to help you relax.
We Get It. Waxing Can Be Rough…
Your sugar waxing appointment includes:
A natural sugar paste made simply from sugar, lemon & water
A gentle technique that removes hair without irritating your skin
Quiet moments that feel like care not maintenance
Sugar vs. Regular Waxing: What’s the Difference?
Traditional wax sticks to your skin, not just your hair. Causing redness, bumps, and irritation. It’s hot, harsh, and often full of chemicals.
3 Steps to Book Your Sugar Waxing Service
Book Your Appointment
Choose the service that fits your needs and schedule.
Relax and Receive
Show up and slow down. We’ll take care of the rest.
Leave Rejuvenated
Smooth skin, calm mind, and confidence that lasts.
Body Sugaring Services
From Brazilians to brows, at Sugar South, you’ll experience hair removal that’s clean, kind, and completely refreshing.
Bikini Sugaring
A clean, natural shape that removes hair just in and around the bikini line plus the happy trail. The perfect refresh for easy confidence.
Face Sugaring
(Brows, Nose, Upper Lip & Ears)
A sensitive-skin-friendly way to shape, refine, and smooth without redness or harsh chemicals.
Underarm Sugaring
No stinging, no bumps, just smooth, fresh underarms.
Buttock Sugaring
Just the cheeks, gently refined for a soft, comfortable finish.
Why Sugaring Feels So Different
Red bumps. Skin irritation. Lingering sting. Hot wax that feels… too hot. You shouldn’t need bravery to keep your skin smooth.
Sugaring is warm (never hot) and made from only sugar, lemon, and water. It gently lifts hair from the root without sticking to skin, meaning:
Far less pain
Fewer bumps
Softer, slower regrowth
Skin that stays calm and glowing
Finally! Hair removal that finally feels like self-care.
Brow & Skin Treatments at Sugar South.
Wake up with your best brows, every day. Our gentle, semi-permanent tint enhances your natural brow color and shape for a soft, polished look that lasts. Perfect paired with a brow sugaring for effortless definition.
Brow Tinting
Wake up with soft, defined, your-brows-but-better color. Our gentle tint enhances your natural shape for a polished look that lasts. Perfect when paired with brow sugaring.
Vagacials
Your post-sugar skin will thank you. A vagacial soothes the bikini area, helps prevent ingrown hairs, calms redness, and restores your skin’s natural glow. Includes cleanse, exfoliation, mask & hydration.
Find Your Smoothest Skin with Sugar South.
Nestled in the heart of St. Petersburg, our studio is your calm corner for clean, natural beauty. Whether it's your first visit or your monthly ritual, you'll leave feeling soft, confident, and genuinely cared for.